Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than normal GTM and might present additional costs, it can lead to higher accuracy and even more reliable data
Pixel monitoring utilizes an item of code to sign up conversions on your internet site. It's easy to set up and much less vulnerable to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a website, utilizing pixels, is having difficulty with altering internet browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives marketers more possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot less at risk to fraudulence, as it's harder for deceitful stars to adjust the system by changing the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can aid marketing experts make even more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often blocked by advertisement blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these limitations and provide exact, constant data that is less susceptible to disturbance.
This kind of tracking additionally enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to control information hauls before it gets to third party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your web site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of directions that informs your web site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is a different technique that makes use of a small item of code on your website to accumulate data from individuals.
4. Easier to carry out
Server-side monitoring is a data collection procedure that happens on the web site's own server, bypassing internet browser constraints. This means that data accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it usually much more reputable. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to Snapchat Ads ROI tracking your marketing and advertising devices on the web server. This allows you to have more exact information and helps guarantee conformity with personal privacy regulations such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.