Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping services are turning to server-side tracking as a means to boost their information collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional costs, it can result in greater accuracy and more reputable information
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming web browser privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security procedures. This supplies a lot more precise information and a much more total photo of individual trips throughout channels.
Furthermore, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This versatility provides online marketers a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more informed marketing choices.
Standard pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass performance marketing platforms these limitations and provide exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking enables services to control information hauls before it gets to third party endpoints, improving safety and privacy. This is specifically crucial as different internet browsers and platforms increasingly transform how they take care of cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that happened beyond your website.
On top of that, server-side monitoring enables you to catch user information directly by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect information from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it usually much more trustworthy. As a result, it's less prone to data obstacles caused by points like a busted connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising devices on the web server. This allows you to have more precise information and helps guarantee conformity with personal privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by internet browsers and ad blockers.